Metaply· for ShopifyAgency· AppLovin AXON
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We run AppLovinAxonfor brands thatneed scale beyond Meta.

Data, strategy, creatives and ads, fully managed. Handled as one engagement. Seeded with your Shopify purchase history so AXON knows your buyer.

Book a 30-min strategy call Read the case files ↓
NC, won by reach

AXON, seeded with Shopify purchase history, found an incremental buyer Meta wasn't reaching — and now drives 18.7% of total store revenue.

$595K
Attributed revenue
3.71×
ROAS · Triple Whale
73%
New customer orders
19%
NC repurchased in 18 days
Verified · Source screenshots
Triple Whale · ROAS & NC ROAS
Triple Whale · ROAS & NC ROAS
01Philosophy

AXON is only as good as what you feed it.
We feed it real customers.

01

SEED BEFORE SPEND

Our software seeds AXON with historical Shopify purchase data before media spend begins. That gives the pixel a real buyer baseline from day one — so the algorithm starts smarter, not cold.

02

CREATIVE BUILT FOR AXON

We build for mobile app inventory, not recycled Meta placements. That includes the ad creative, hook, pacing, offer angle, and end cards needed to make the channel convert.

03

STRATEGY BUILT TO SCALE

We build the launch and scale plan around your product, AOV, margins, customer type, and growth goals. Then we manage budget, bidding, pacing, testing, and milestones based on what the account can actually support.

02Case files

What AXON looks like when M Agency runs it.

Category
Health & Wellness
Channel
AppLovin AXON
Measurement
Triple Whale
Launch
Jan 2026
Quick brief · NC, won by reach

A DTC glass brand competes in a high-visual, high-competition category where Meta is table stakes. AppLovin AXON, seeded with Shopify purchase history, found an incremental buyer Meta wasn't reaching — and now drives 18.7% of total store revenue since launch.

· The new-customer story

73% of AXON purchases are net-new customers. New-customer revenue since launch: $450k. A 61% order overlap with Meta confirms the channels are finding different buyers.

· The discovery effect

AXON is not just a direct acquisition channel — it is also a discovery channel. In multi-touch paths, we see customers first enter through AXON, then convert later through Klaviyo, organic traffic, or Meta within a few hours to a few days, often inside a seven-day window. That means the 18.7% revenue figure likely understates AXON's true impact.

Triple Whale ROAS verification
Triple Whale · ROAS 3.71× & NC ROAS 2.89×
$595K
Total attributed revenue · since launch
$450K
New-customer revenue
3.71×
ROAS · Triple Whale
2.89×
NC ROAS · Triple Whale
73%
New customer order %
18.7%
of total store revenue
Traffic quality · high-intent at mobile prices
4.04%
CTR
$0.72
CPC
$29.03
CPM
AgencyPowered by Metaply· isaac@metaply.ai Performance varies by product, margin, creative, measurement.
03The audience

Mobile gaming
is the new
mainstream consumer channel.

Full report · Kantar / AppLovin · Feb 2026

AppLovin AXON demographic data — who mobile gamers are, how they shop, and why AXON ads convert. 2,500-person Kantar study. Enter your details and download instantly.

FINDING · 01
70%
Play mobile games daily
97% play weekly. A daily habit, not a niche.
FINDING · 02
71%
View mobile-game ads positively
vs. social media — gamers are in a positive emotional state.
FINDING · 03
38%
Bought a product in the last 3 months from a mobile-game ad
71% of those buyers purchased the same day.
Household decision-makers
Mobile gamers vs. general population
Make most decisions
Gamers
70%
Gen pop
60%
Share decisions equally
Gamers
28%
Gen pop
37%
Someone else decides
Gamers
2%
Gen pop
3%
▲ Gamers over-index as primary decision-makers.
Online shopping spend
$ per month, mobile gamers
23%
23%
18%
16%
10%
5%
4%
<$100
$100–199
$200–299
$300–499
$500–749
$750–999
$1000+
77% spend $100+ per month online. 71% shop online weekly.
Audience snapshot · n = 2,500 US adultsSource · Kantar / AppLovin · Feb 2026
Gender split
48 / 52
Male / Female %
Largest age cohort
25–34
33% of gamers
Bachelor's+
36%
Education
Employed full-time
48%
vs. 46% gen pop
Homeowners
63%
vs. 66% gen pop
Financially comfortable
70%
Strong discretionary
The $100K+ household

Affluent gamers play just as often — and convert more.

70%
Play daily · $100K earners
51%
Of $200K+ earners rate ads "very positive"
04What M Agency does

Four disciplines. One team.

Take what you need or use us end-to-end. Most engagements start with account setup, tracking and creative — the three places AXON breaks for ecommerce brands.

01

Account setup

Structure, conversion mapping, catalog sync, event readiness. Day one looks like day thirty.

02

Tracking & data quality

Server-side events, Orders-API recovery, clean attribution. The AI learns from reality.

03

Creative direction

Hooks, UGC, product-led ads, offer testing. Raw material AXON needs to actually scale.

04

Ongoing management

Testing, reporting, budget pacing, creative refresh. The week-over-week discipline.

Tell us about
your store.

A 30-minute call with M Agency. Bring your numbers — we'll map AXON against your margins, creative capacity, and data readiness, and tell you honestly whether it's a fit.

Book a 30-min strategy call